‍THE MONTHLY SOCIAL MEDIA REPORT IS PROVIDED BY DRIVE BRAND STUDIO

MARCH - A scenic post of Mt. Washington over downtown North Conway on a sunny day was the top-performing post on both platforms for the month. It generated 200+ likes on Instagram and 1,050 engaged users on Facebook. Scenic posts continue to perform well, especially on Instagram, where the top three best-performing posts were all scenic shots this month.

Instagram’s audience continues to grow at a substantial rate, with this being the 8th straight month where the page gained 100+ followers (126 this month). Overall, this was a great month for engagement rate with large jumps on both Facebook (up 196%) and Instagram (up 780%).

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THE MONTHLY PR REPORT IS PROVIDED BY KATHY BENNETT MARKETING‍

MARCH - The top story for March without a doubt was an Associated Press article about the use of technology at Black Mountain. It was syndicated nationwide resulting in hundreds of articles published.

This wasn't the only ski-related pick-up - spring skiing events were featured in the Boston Herald. The Red Parka Challenge Cup also saw coverage as 2025 was their final year. Two NE Ski Museum events also saw coverage.

The other PR hit was an article featuring North Conway entitled, "50 Places to Retire." This was also widely syndicated.

Overall in March, we saw 537 articles, with $36mil. in ad value equivalency and 7.6 mil. average monthly readership.

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