‍THE MONTHLY SOCIAL MEDIA REPORT IS PROVIDED BY DRIVE BRAND STUDIO

Social Media: The Facebook page did not gain any new followers in February. The page organically created 31,530 impressions (up 44% from January) with atotal of 190,330 impressions, including paid and viral impressions (down 43% from January). The page organically generated 1,087 interactions (up 62% from January) and the engagement rate for organic content was 3.4% (up from 3.1% in January).Instagram gained 180 new followers and generated a total of 99,339 impressions (up 53% from January). The page generated 842 total interactions (down28% from January). The total accounts reached in February was 47,855 (up 58%) and 49.7% of those accounts were non-followers. The content posted in February also generated 17 saves (up 42%).Social Media – Year Over Year: Compared to February 2024, MWVCC’s Instagram follower growth was up 10%, total engagement increased 12% and total impressions saw a 258% surge. MWVCC’s Facebook showed little variance in follower growth compared to February 2024. Total engagement was down 40% and impressions declined 19%.

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THE MONTHLY PR REPORT IS PROVIDED BY KATHY BENNETT MARKETING‍

In February, the North Conway region received accolades for its winter snowfall, the opening of new businesses including Saco River Brewing and the Revo Casino, romantic getaways and ski deals and spring skiing.

Media outlets providing coverage included Yahoo Life, Boston Globe, NH Union Leader, AFAR Magazine, Travel Dreams Magazine, Boston.com and New Hampshire Magazine. WMUR's NH Chronicle featured MWV Ski Touring and King Pine in Feb. too.

We saw 188 articles published about our region with a monthly readership of 1.4 bil. and an ad equivalency value of $13.6 mil.

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