THE MONTHLY PR REPORT IS PROVIDED BY KATHY BENNETT MARKETING
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October was a busy month for PR for the Valley as several big stories broke and foliage season came to a head. Ski season stories are also starting to appear.

Our PR report (link) shows 201 articles with a total ad equivalency value of  $7.8 mil. and 797,223,992 in monthly impressions.

Big stories for the period included:

• The sale of Black Mountain to Indy Pass
• Columbus Day business stories/Holiday crowding in NH
• Fall getaways and foliage tours  

We are currently planning several media fam visits for January including a visit from Boston Magazine who are surveying local lodging and restaurants for their 2025 Best of Travel Guide.

‍CLICK HERE FOR THE FULL PR REPORT >>

‍THE MONTHLY SOCIAL MEDIA REPORT IS PROVIDED BY DRIVE BRAND STUDIO

This report breaks down the growth and activity of MWVCC’s Facebook and Instagram accounts in September. 

• A post on Facebook about Vito Marcello’s Italian Bistro was by far the best-performing post on either platform, generating a reach of over 31,000, compared to an average reach of 1,620 for the other September posts. 
• A post about different ways to see the foliage performed well on both platforms.
• The reel about scenery in the Valley performed very well on Instagram generating the most likes (115), shares (19) and comments (6) of any post for the month. 
• A post about the different Oktoberfests in the area also generated a high number of shares (13) and saves (5).

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‍CLICK HERE FOR THE FULL SOCIAL REPORT >>
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