THE MONTHLY PR REPORT IS PROVIDED BY KATHY BENNETT MARKETING
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For January, 2025, Mt. Washington Valley saw 200+ articles published, with a readership of 146,440,548. That equates to an ad equivalency value of $1.66 mil.

We were featured on many major regional outlets including the Boston Globe, Boston Herald, Union Leader, NH Magazine, and NH Business Review. We also received regional broadcast coverage from WMTW (Channel 8 Portland); WSCH (Channel 6 Portland) and WMUR (Channel 9 NH), specially their NH Chronicle show.

Top stories covered involved romance packages leading up to Valentine's Day (see story from Diane Bair and Pam Wright featuring the White Mountain Hotel); and the same writers covered romantic inns with fireplaces (Notchland Inn). Our new Revo Casino gained coverage announcing their opening.  Overall it's all about skiing and fun in the snow.

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‍THE MONTHLY SOCIAL MEDIA REPORT IS PROVIDED BY DRIVE BRAND STUDIO

In January, we continued the Winter Meteorology Campaign on Meta.
Meta: In January, our "Website Traffic" remained live and will be through the end of February. The goal of keeping the traffic campaign active through February is to continue to target users after the "Reach" campaign concluded, in order to take advantage of the awareness that was generated. In Traffic campaign generated 341K impressions, reaching 2.8K accounts and generating 4,425 clicks. It also delivered a CTR of 1.30% (well above the Meta average of 0.90%).

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